Zip codes are something that everyone has I’ve never really thought about what a zip code is. In class, we talked about Johnson and how he did a study to see which cities were most likely to riot in the 1960s. He then used this idea for marketing and business purposes and started a company that correlated your zip code to everything you did from buying clothes, vacations, and many other things. He then sold this information to companies who wanted to know where to sell their products and market their goods.
Then I was able to sample a service based on Johnson’s concept of selling consumer’s zipcodes to businesses. It was interesting how they would break down the income leaves and the demographic in my area and how spot on everything was. A majority of my county is either empty nesters or newly married with a small child. The income level is fairly high and other zipcodes similar to mine are all located on the upper east coast.
I can see how a concept like this would make a big splash in the business and marketing world. Pretty much all of the music, clothes, and ADs we see on TV are specifically designed for our zip code population. I never thought about how I can connect with a lot of the ads I see when I’m shopping or on TV. Or even those ads that pop-up on the computer for stuff that I would totally buy. It looks so enticing because the marketing companies have picked those ads specifically for someone like me. It’s crazy how far technology has come and how we can’t even see some of the ways that it is affected our everyday lives.